YoteMarket is an online marketplace where hundreds of local Kenyan shops each get a branded storefront. Shoppers browse stores, chat and negotiate with sellers in the in-app messenger, pay with M-Pesa held in escrow, and collect from the nearest pickup hub or have a rider deliver. YoteFeed is our shoppable short-form video feed: stores post clips and shoppers buy from them on the spot.
Sellers get product management, a Point-of-Sale terminal, KRA-compliant tax invoices, an M-Pesa wallet with payouts, and YoteAI tools that write listings and surface demand insights — on a flat monthly subscription with no commission on sales. Scouts sign up new merchants and zero-hour riders deliver batched orders from neighbourhood hubs.
Founded by Moses Kiambi (Chief Executive Officer), who leads marketing strategy, brand and user acquisition, and Arnold Kamau (Chief Operating Officer), who is responsible for product and technology, operations and logistics, merchant systems, finance and compliance.
Nairobi, Kenya · general@yotemarket.com · +254 720 730 861
